Case Studies

The Greater Columbus Sports Commission has been instrumental in providing outstanding leadership and marketing expertise, bringing sporting events to the Columbus area since its inception in 2002. The following case studies provide a clear picture of how GCSC has positively impacted Greater Columbus economically and socially.

2012 USA Weightlifting Olympic Team Trials

Over the weekend of March 2-4, the 2012 USA Weightlifting Olympic Team Trials were held in Columbus in conjunction with the Columbus Weightlifting Club and the Arnold Sports Festival.  The Arnold Sports Festival, founded by Governor Arnold Schwarzenegger is the largest multi-sport event in the nation welcomes more than 18,000 athletes annually who compete in more than 45 sports & events, including 12 Olympic sports. Over 175,000 fitness enthusiasts attend the Arnold Sports Festival each year to experience thrilling moments of sports competition and fitness entertainment.  There is also a 700 booth Arnold Fitness Expo offering the biggest names in health & fitness who present the latest trends in fitness apparel, supplements, and training equipment.

These team trials as part of the “Road To London” became one of the best events held in USA Weightlifting’s storied history.  The awareness and excitement from the built-in audience of the Arnold Sports Festival added to the already strong national following of USA Weightlifting.  The hall at the Greater Columbus Convention Center was busting at the seams for the Women’s Olympic Team Trials that Sunday afternoon with a standing room only section in the back.  Spectators at the Arnold Sports Festival who walked by the hall couldn’t help but be drawn in as the lifters sought their Olympic dreams.

 

The jam-packed room followed along with each and every athlete, especially for Holley Mangold, who was an Ohio native that trained in Columbus. She made Team USA, finishing second and could completely set her sights on London.

The Greater Columbus Sports Commission, along with the Columbus Weightlifting Club and the Arnold Sports Festival partnered on the bid and felt the synergy from having the Olympic Team Trials as part of the Arnold Sports Festival would create an unparalelled experience for the athletes, coaches and staff with high levels of attendance and interest.  Acting as the Local Organizing Committee, the trio was also able to assist USA Weightlifting with sponsorship support as EAS, a division of Abbott Laboratories, is headquartered in Columbus. They also acted as the media relations support and garnered major media exposure on the trials and its athletes.